ShopSphere knew their customers deserved better recommendations. We built a personalization engine that learns from both historical behavior and real-time session signals — understanding not just what a customer has bought, but what they are looking for right now.
The system balances exploration and exploitation using a contextual bandit approach, ensuring new products get visibility while personalization accuracy continuously improves. A/B testing infrastructure was included in the delivery so the ShopSphere team can validate future model updates with confidence.